Pixar

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Pixar

URL

www.pixar.com

Introduction

I was interested to analyse the Disney Pixar site as animation is a subject I would like to explore both during and after my coursework.

Navigation

The Pixar site has many more pages than the Medieval Methil site however it is relatively easy to navigate.

At the top left of the screen is the Pixar title which also acts as a home page, on every page. So if you get lost or onto a page you don’t want to be on, the Pixar home page logo is very useful.

At the top of the page are the main menus: feature films, short films, behind the scenes, renderman, and about us. This same title menu bar remains on each page.

Below the main menu system are two sub menu systems – there is a main larger visual screen containing another sub page to goto. This constantly changes every few seconds in order to keep your attention and show a variety of options to choose from.

Below this main screen box are further more static sub menu screen boxes which will take you to further pages if you wish to be more specific in your search.

Design

Being an animation company, there are plenty of images and pictures, wording is minimal. The images are state of the art and reflect many of the animated movies that they are providing information about. Some are stills from animated films and some are video interviews with some of the crew members who work on the films.

The site uses a variety of different logos – the logo colours and typography tend to reflect the movies they are advertising.

Technology

 The Pixar site can be viewed on mobile devices such as a Kindle tablet but does not alter itself if the window size is changed.

Social Media Integration

On each page there is a like to facebook and twitter. These icons are very small indeed and at the bottom of each page. They are against a black background and are almost deliberately insignificant in comparison to the large picture icons and main menu system.

Target Audience

The target audience of this site would be consumers of all ages ranging from the very young to the very old. There are plenty of pages for younger members of the public to find out more about what movies are available or are coming out. For the technical oriented and those who are interested in working for Pixar, there are plenty of videos explaining about the production of movies and what it is like to work at Pixar. Many of the staff in video interviews relate their experiences about working on particular projects

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